ICFAI''s
Consumer Durables
Case Studies
Salient Features:
This book has reviewed the functioning of several eminent companies
keeping in view various factors influencing the market. The processes of
manufacturing various consumer goods has been observed such as lighting,
consumer electronics and communications, music and film products, domestic
applications etc. Their R&D activities have also been foccused upon and an
assessment of the management technology review in a leading company as a
management practice has also been dealt with. This book will be useful to
consumers, management professionals annd students.
CASES:
1. Motorola
2. Philips
3. Sony
4. Titan
5. Philips India